Ilkley Brewery has created a beer to support a pub chain boss’s charitable trek to Everest Basecamp this autumn.

Market Town Taverns’ managing director, Simon Midgley, will do his trek in October, in aid of Saint Michael’s Hospice, in Harrogate. The beer, named Everest, will appear in each of the 15 Market Town Taverns pubs across Yorkshire, and 20p from every pint will go towards the £3,400 fundraising target.

Ilkley Brewery has also agreed to match the total figure raised from the proceeds of Everest sales.

Ilkley Brewery’s Luke Raven said: “We have a strong working relationship with Market Town Taverns, with Bar t’at in Ilkley being our much-loved local, so we were delighted to help Simon produce Everest in support of his awesome expedition to Basecamp. We are also pleased to be able to support Simon’s chosen charity. Whatever the proceeds from beer sales are, we will gladly match.”