A NATIONAL drive to improve cycle safety has been extended to Bradford, Road Safety Minister Robert Goodwill has announced.

The campaign, which uses a series of practical tips to remind motorists and cyclists of the rules of the road, will this year include a further seven cities with high cyclist casualties figures – including Bradford Mr Goodwill said: “We have some of the safest roads in the world but one cyclist’s death is one too many and we are determined to make our roads safer.

“This poster campaign will build on the success of last year’s work to remind drivers to take care around cyclists and remind cyclists of the actions they can take to stay safe on the road.”

The campaign will run for a third time in Leeds, where statistics show one of the highest rates of traffic collisions involving cyclists compared to the population.

Analysis of last year’s campaign showed that more than three quarters of drivers agreed the adverts reminded them about the importance of looking out for cyclists.