Motor retailer, Vertu Motors, has appointed Emma Spedding to oversee its Vertu Jaguar Land Rover Guiseley dealership.

Emma joins Vertu after a 15-year career in automotive, where she advanced from sales executive through several promotions at several dealerships across different brands within the Volkswagen Audi Group, and she is eager to bring her extensive experience to Vertu.

The dealership, in the White Cross area, provides the full range of sales, after-sales, and servicing facilities. It employs 55 colleagues across its departments, many of whom have extensive experience with Jaguar Land Rover.

Emma Spedding, General Manager at Vertu Jaguar Land Rover Guiseley dealership, said: “I am delighted to join Vertu Motors Land Rover Guiseley. Everyone has been incredibly welcoming, and it’s been great to get to know my colleagues.

“I was attracted to Vertu Motors because it is known within the industry for having an outstanding reputation for excellence, continuous training, and opportunities for professional growth. I have already received extensive training for my new role, and the focus on professional development is unrivalled.

“I couldn’t think of a better brand to be working with than Jaguar Land Rover. Absolutely every single step of a customer’s journey with us is plotted and considered. Even down to having fresh cakes available so my colleagues can sit down with them, enjoy a cup of tea and a bite. Everything we do is aimed at ensuring the best possible experience, which is only right for the high-end, high-quality vehicles we sell.

“I am really looking forward to getting to know our customers when we host the first event on 14 – 18th of November.”

Leon Caruso, Divisional Director at Vertu Motors, said: “We are thrilled to welcome Emma to the Vertu Jaguar Land Rover Guiseley team. She’s had a great career so far and I’m pleased she has chosen to join Vertu to take that next significant step up the career ladder. Emma’s extensive experience and dedication to customer service align perfectly with our values. We are confident that she will be a great asset to our dealership.”